ACRE World is a web3 project incubator with a launchpad and a digital marketplace designed to provide users with asset-backed NFTs. By holding these NFTs, users will be able to hold, stake, and borrow against their assets, all while still enjoying the benefits that these real-world assets provide.
As the design director at ACRE, I have been responsible for all client/public-facing product visuals, animations, pitch decks, and media styling. I also lead the visual and functional experience design of our websites and web apps, including our main site, our project minting pages, and a few CRM-integrated sales funnels. I am also heading up the creation of our marketplace dApp (decentralized application), which users will be able to browse and trade on like other digital exchanges and marketplaces.
Much of the work created with ACRE combines aspects of product development, visual communication, graphics, and animation. During my time here, I have aided in developing the logo, brand guidelines, products, and marketing materials.
