Role: Industrial design at edesign, in partnership with Macy's visual design team. Concept through fabrication-ready spec.
Macy's needed a complete in-store architectural program for the 2026 Flower Show: structures that would frame key brand moments, support live moss walls, anchor heritage spaces like the Walnut Room, and stand up to weeks of foot traffic in one of the country's busiest retail environments.
The work had to feel cohesive across radically different scales — from intimate brand tunnels to a 21-foot bridge spanning the handbag department. The scope included a clock-wall accent as well as twin fountain trellises rising over the Walnut Room and main aisle fountain. In addition, it had to ship on a tight production timeline, fabricated and installed within weeks of final approval.
This project was a true collaboration with Macy's visual design team.
They brought the creative vision; we led the industrial design and engineering at edesign — translating concept iterations into buildable, fabricable structures. We moved through many rounds of design refinement together, balancing visual ambition with structural integrity, install logistics, and the production window.
Beauty Portal — 167" × 190" × 134".
Coach needed a destination within the Flower Show — somewhere that read as a transition out of the main aisle and into a more curated, brand-led moment. The portal does that work architecturally. At 11 feet tall and over 15 feet deep, it's substantial enough to register as its own room, but the open arched front keeps it porous and inviting from the aisle.The conservatory language was a deliberate choice. Rather than dress the structure in literal florals, we let the framework itself do the storytelling.
Clock Wall — 176” x 16” x 162”
The Marshall Field's clock is one of the most recognized objects on State Street — "Meet Me Under the Clock" has been shorthand for the store since the 1800s. I'd worked on the sign itself years earlier, so reframing it for the Flower Show was a chance to revisit a familiar icon in a new architectural language.Rather than reproduce the clock literally, we built a conservatory wall around the idea of it: a 14-foot trellis facade in layered Sintra paneling, with the clock rendered as a soft, low-relief silhouette against a cloud-vinyl backdrop. The neon "Meet Me Under the Clock" script sits at eye level, glowing against the muted backdrop so the phrase reads first and the clock emerges behind it.
Wanut Room Fountain — 131” x 131” x 159.25”
After more than nine iterations with the design team, we finally landed on the right structure. The Walnut Room is the most historically significant space in the State Street store, with its original marble fountain at the center — the brief was to design around the fountain without obscuring it, and to make a piece of permanent retail heritage feel part of a temporary flower show. Every earlier version either competed with the fountain or disappeared next to it.The version that worked is a domed trellis cage that leaves the fountain entirely visible while reframing it as the centerpiece of a conservatory. At just over 13 feet tall, the dome gives the fountain breathing room overhead, with eight curved ribs converging at a finial that echoes the verticality of the fountain's own tiered profile. The arched lower bays carry the same conservatory vocabulary running through the rest of the show, so the structure reads as part of the family even though it's the only fully circular piece in the kit.
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Main Aisle Fountain — 148" × 148" × 144".
The main aisle needed a centerpiece — a structure substantial enough to anchor the length of the floor and signal "this is the heart of the show" from either direction. Unlike the Walnut Room trellis, which had to design around an existing fountain, this one started from a blank floor, which is its own kind of challenge: the structure had to carry the moment entirely on its own.The form is a sibling to the Walnut Room piece — a domed trellis cage on an octagonal base — but scaled and proportioned for a different job. At 12 feet tall and 12 feet across, it sits lower and wider than its Walnut Room counterpart, which gives it the presence of a garden pavilion rather than a vitrine. Eight ribs spring from the base and meet at a central finial, with arched lower bays carrying the conservatory vocabulary that ties the entire show together.
Men's Bridge Freestanding Wall — 203” x 45” x 118”
The Men's department needed its own gateway — a structure that signaled "you've arrived somewhere" without disrupting the sightlines of the main aisle. The freestanding wall solves that by acting as a portal rather than a barrier: 17 feet wide, with an arched fanlight center bay flanked by lower wing panels that curve outward to embrace the floor beyond.
Jewelry Portal — 134” x 283” x 135”
The jewelry and watches department sits deep in the floor plan, which meant the portal had to do double duty — pull shoppers toward it from a distance, and then deliver them into a fully framed brand environment once they arrived. At nearly 24 feet long and almost 12 feet tall, it's the longest structure in the show, built as a four-bay run of arched glazing rather than a single archway.
Entrance Freestanding Wall — 203” x 45” x 118”
A second freestanding wall at the main entrance
