Role: Industrial design at edesign, in partnership with Macy's visual design team. Concept through fabrication-ready spec.
Macy's needed a complete in-store architectural program for the 2026 Flower Show: structures that would frame key brand moments, support live moss walls, anchor heritage spaces like the Walnut Room, and stand up to weeks of foot traffic in one of the country's busiest retail environments.
The work had to feel cohesive across radically different scales — from intimate brand tunnels to a 21-foot bridge spanning the handbag department. The scope included a clock-wall accent as well as twin fountain trellises rising over the Walnut Room and main aisle fountain. In addition, it had to ship on a tight production timeline, fabricated and installed within weeks of final approval.
This project was a true collaboration with Macy's visual design team.
They brought the creative vision; we led the industrial design and engineering at edesign — translating concept iterations into buildable, fabricable structures. We moved through many rounds of design refinement together, balancing visual ambition with structural integrity, install logistics, and the production window.
Beauty Portal — 167" × 190" × 134".
A Coach gateway anchored by a live moss wall with face-lit signage, floating acrylic display cases, and integrated planter boxes.
Clock Wall — 176” x 16” x 162”
The iconic State Street "Meet Me Under the Clock" sign — a project I'd worked on years earlier — reframed for the Flower Show with greenhouse trellis structures, a cloud vinyl backdrop, and a large-scale live planter box.
Men's Bridge Freestanding Wall — 203” x 45” x 118”
The same architectural language carried into the men's department, on the kit's longest floor footprint.
